With my garments ready and a shoot scheduled I was under the understanding we would be shooting in a old-fashioned house with clashing wallpapers and printed carpets- as this was the concept I had pitched and agreed upon with the promotion students of my group.
No menswear was created in time for our shoot, nor in fact at all, so we were not able to shoot the 'Gucci man' I was eager to include in the campaign.
A peer had discussed shooting the looks on film camera and I felt this would work very well- me having researched into the film-based photographer Nan Goldin for some of initial development.
I had also asked another promotion group member to source set for the shoot; bedsheets, lampshades, trinkets etc.
Upon arrival on location it emerged my peers had neither set nor film camera and that the rooms were neither wallpapered nor carpeted.
I felt at this stage, let down by my promotion peers who seemed to be delivering very little regarding the concept we discussed. In the absence of any decision making my them, I decided to take charge and the make the most of the day and resources we had available.
I styled an initial shot outside using the array of old chairs from a junk heap on site. I had brought my own DSLR and proceeded to photograph the entire editorial- something I am used to doing for own projects anyway. I was initially annoyed as this was supposed to be my peers' forte and a collaborative project, but in retrospect am quietly pleased that I was in more creative control over the photography of my own pieces.
I expressed however that the concept was to shoot in a higgledy-piggledy interior and that we had no interior shots. I was ready to leave when a peer at last stepped-up and noticed a piano in one of the rooms on our location. I proceeded to lift objects from around the South-east London Plumstead home and arrange them atop the piano to form a random, old-fashioned looking set for a second shot.
From this stage onwards the proceedings went smoother and a creative buzz arose. We left highly content with the shots.
I was very pleased with the accessory designer in my group who created amazing bags to incorporate in the campaign. I enjoyed mixing these items in with the random objects I was selecting.
No menswear was created in time for our shoot, nor in fact at all, so we were not able to shoot the 'Gucci man' I was eager to include in the campaign.
A peer had discussed shooting the looks on film camera and I felt this would work very well- me having researched into the film-based photographer Nan Goldin for some of initial development.
I had also asked another promotion group member to source set for the shoot; bedsheets, lampshades, trinkets etc.
Upon arrival on location it emerged my peers had neither set nor film camera and that the rooms were neither wallpapered nor carpeted.
I felt at this stage, let down by my promotion peers who seemed to be delivering very little regarding the concept we discussed. In the absence of any decision making my them, I decided to take charge and the make the most of the day and resources we had available.
I styled an initial shot outside using the array of old chairs from a junk heap on site. I had brought my own DSLR and proceeded to photograph the entire editorial- something I am used to doing for own projects anyway. I was initially annoyed as this was supposed to be my peers' forte and a collaborative project, but in retrospect am quietly pleased that I was in more creative control over the photography of my own pieces.
I expressed however that the concept was to shoot in a higgledy-piggledy interior and that we had no interior shots. I was ready to leave when a peer at last stepped-up and noticed a piano in one of the rooms on our location. I proceeded to lift objects from around the South-east London Plumstead home and arrange them atop the piano to form a random, old-fashioned looking set for a second shot.
From this stage onwards the proceedings went smoother and a creative buzz arose. We left highly content with the shots.
I was very pleased with the accessory designer in my group who created amazing bags to incorporate in the campaign. I enjoyed mixing these items in with the random objects I was selecting.
No comments:
Post a Comment