Wednesday, 21 September 2016

DAY FIFTEEN 19.09.2016 Department Stores

I successfully established current and emerging trends on my self-directed tours of London department stores today. I gained further understanding of merchandising and store layout and how this can effect or influence the buyer.

I was surprised by how youthful and contemporary 'Dover Street Market' was compared to 'Selfridges' for example. I liked both stores and admired countless whole garments, fabric and specific details.

I found emerging trends to be heavy metallics (undoubtedly a result of the recent 'Manus x Machina' Metropolitan Museum Gala exhibition), 'bad taste is good taste' collections, gender non-specific daywear as well as circle cut ruffling and bold brocades. I was unsuccessful in collecting designer look books, leaflets, cards etc but felt my physical analysis of garments was extensive.

I have since the age of five enjoyed visiting Harrods, Harvey Nichols, Feathers, Browns, Matches etc and today's experience has further consolidated my love for analysing high fashion to gain knowledge of the market. 

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